Poonawalla Fincorp Limited (PFL), a non-banking financial company (NBFC) backed by the Cyrus Poonawalla Group and focused on consumer and MSME lending, has launched a groundbreaking digital loan offering—Business Loan 24/7. This industry-first solution is tailored for micro, small, and medium enterprises (MSMEs) and features instant approval powered by a cutting-edge digital risk assessment model.
Business Loan 24/7 is designed to meet the growing credit needs of MSMEs with speed, convenience, and simplicity. The loan journey is entirely digital, utilizing a Straight Through Processing (STP) system that removes the need for physical documentation or branch visits. The process offers a seamless, secure, and user-friendly experience across all customer touchpoints.
This innovative solution is underpinned by advanced analytics and a comprehensive risk assessment framework that evaluates creditworthiness using digital data sourced directly from platforms such as GST, credit bureaus, and account aggregators. This approach enhances risk profiling beyond traditional metrics, enabling responsible and targeted credit disbursal to MSMEs poised for growth.
Commenting on the launch, Mr. Arvind Kapil, Managing Director & CEO of Poonawalla Fincorp, said, “With India’s economy headed toward the $4 trillion mark, MSMEs are expected to drive one of the most significant credit growth stories over the next decade. Our offering leverages India’s strong financial infrastructure—credit bureau data, GST records, account aggregators, and robust risk analytics—to create a truly differentiated and sensible digital lending solution. We believe this product will offer a powerful and convenient lending experience for quality MSMEs.”
Business Loan 24/7 aligns with PFL’s strategic use of technology and data-driven risk analytics to build a calibrated, risk-first lending model. Integrated with India’s digital public infrastructure, the offering streamlines financial verification and supports a well-informed credit decision-making process. It aims to remove common hurdles faced by MSMEs and provide easier yet responsible access to credit.
Targeting MSMEs across Tier 1, Tier 2, and Tier 3 cities, the product will cater to sectors such as retail, services, manufacturing, and trade. Following the successful launch of a similar 24/7 digital lending solution for salaried professionals, PFL sees this as the next step in transforming business lending. The company expects Business Loan 24/7 to set new benchmarks in the MSME credit space and serve as a strong competitive advantage over the next 4–6 quarters, with a focus on steady, risk-calibrated portfolio growth.