Marico Limited, one of India’s leading FMCG companies, has announced its entry into the Cold Pressed Oils segment with the launch of a new range under its flagship brand, Saffola. Known for promoting heart health and healthy living, Saffola is introducing an innovative line of Dual Seed Cold Pressed Oils—a unique format that combines the nutritional benefits of two complementary seeds for everyday cooking.

This launch marks a strategic expansion of the Saffola Oils portfolio, reinforcing the brand’s commitment to offering healthier kitchen choices. With over five decades of experience in heart-health focused edible oils, Saffola’s foray into cold-pressed oils aligns with its mission to support preventive wellness through nutrition.

Cold-pressed oils, extracted at low temperatures to retain the seeds' natural aroma, taste, and nutrients, are gaining popularity among health-conscious consumers. Saffola is leveraging its deep expertise in multi-source oils to offer both single seed and dual seed cold-pressed variants, catering to diverse culinary and nutritional preferences.

The newly launched range includes: Dual Seed Cold Pressed Oils: Groundnut & Sesame Groundnut & Safflower

These combinations offer a rich flavor profile and a balanced fatty acid composition. Single Seed Cold Pressed Oils: 100% Groundnut, 100% Sesame, 100% Mustard

Each variant is rich in essential fatty acids and delivers authentic seed flavor.

The oils are rich in monounsaturated (MUFA) and polyunsaturated (PUFA) fatty acids, which are known to support cholesterol management and long-term wellness, making them a smart choice for daily cooking.

Commenting on the launch, Ashish Gopal, CEO – India Core Business, Marico Limited, said, “As cold pressed oils gain traction in India, we saw a meaningful opportunity to bring a differentiated and thoughtful offering to consumers. Saffola’s strong heart-health credentials and deep understanding of evolving Indian dietary habits allow us to bring not just participation in this space—but innovation. This is not just a product expansion, but a move toward making preventive health an everyday kitchen habit.”

The Saffola Cold Pressed Oils range is being launched nationwide, with prices starting at Rs 356 for 1 litre of Mustard Oil, Rs 506 for Groundnut, and Rs 719 for Sesame. Initially available on quick commerce platforms, the oils ensure convenient access for health-focused consumers.