Parag Milk Foods, one of India’s leading dairy FMCG companies, has announced the expansion of its product portfolio, reinforcing its commitment to innovation, quality, and nutrition. The company is introducing a range of high-protein, nutrient-rich products to meet the growing demand for health-focused nutrition, strengthening its position as a leading provider of premium dairy solutions in both domestic and international markets.
The new offerings cater to the increasing consumer preference for high-quality dairy and nutrition-based products across Parag Milk Foods' flagship brands. Gowardhan has introduced Crunchy Chikki, made with 100% pure Gowardhan Ghee, available in Sesame and Peanut flavors. GO has expanded its range with Go Yogurt, blending the goodness of cow milk with fruits for a creamy indulgence.
Pride of Cows, known for its farm-to-home, single-origin dairy products, has launched Low-Fat & High-Protein Paneer, offering 45 grams of protein, along with Mint & Masala Buttermilk, a refreshing summer drink. The brand has also introduced Greek Yogurt in flavors such as Fig & Honey, Blueberry, Pineapple, and Mixed Berry, with no added sugar and 8g of protein per serving. Additionally, Bocconcini Fresh Mozzarella Balls have been introduced for gourmet preparations.
Avvatar, a leading sports nutrition and whey protein brand, has launched a High-Protein Wafer Bar, available in Chocolate and Coffee flavors, catering to on-the-go fitness enthusiasts seeking convenient, nutrient-dense snacks.
This strategic expansion underscores Parag Milk Foods' dedication to offering consumers nutritious and innovative products that align with modern lifestyles. Gowardhan’s traditional dairy expertise is reflected in its Chikki, an iconic Indian sweet snack made with pure ghee, delivering both nostalgia and wholesome goodness. GO's new fruit yogurt range balances taste and nutrition, appealing to consumers of all ages, while Pride of Cows continues to bring farm-fresh, traceable dairy products to the market.
Speaking on the expansion, Akshali Shah, Executive Director of Parag Milk Foods, emphasized the growing importance of protein in daily nutrition, both in India and globally. She stated that the company remains committed to delivering high-quality dairy solutions that cater to this increasing demand. The latest product launches reflect the company’s focus on high-protein, nutrient-dense offerings, ensuring consumers have access to superior dairy nutrition. As the market for protein-rich products continues to expand, Parag Milk Foods is well-positioned to lead with innovative, traceable, and high-quality offerings that support healthier lifestyles.
The introduction of these new products further strengthens the company’s presence in the dairy, nutrition, and wellness segments, ensuring consumers have access to high-quality, innovative solutions that fit seamlessly into their modern lifestyles. Pride of Cows products will be available through the Pride of Cows portal, app, quick commerce, and e-commerce platforms, while Gowardhan, GO, and Avvatar products will be accessible in general stores, modern trade outlets, and across quick commerce and e-commerce platforms.